These days, people browse the World Wide Web to get all sorts of information. As you are very well aware of, one of the easiest ways to get information is by using Google. By using this search engine, Internet users can collect specific information in a matter of seconds. On the other hand, e-business owners and Internet marketers use Google for boosting their profits.
The tools that follow will help you with search engine optimization. However, before you start, you need to understand some things first. Your starting point is your prospects. What exactly are your prospects searching for on search engines? Knowing their wishes and the search phrases that reflect them is a starting point for using Google SEO tools effectively.
Google Webmaster Tools
Right, so you got yourself a saw, an ax, and loppers. Even your small garage has room for a couple of extra gardening tools. Webmaster Tools is a user friendly web service and a tricked out tool shed, if you factor in all the add-on gadgets for enabling you enhance the visibility of your website. This diagnostics tool provides webmasters with a user-friendly way to make their website SEO ready. Webmaster Tools show you Google’s view of a website, enabling webmasters diagnose potential problems.
Google Analytics is a website activity analysis and data collection tool which provides detailed information from both sales and SEO perspective. Providing data ranging from basic website traffic statistics to complex sales goal analysis, this free tool tracks and enhances your website’s sales performance. It includes information from related AdWords campaigns to provide a comprehensive insight into trends and determinants of website performance.
Can Google queries predict how long the crisis in the world’s financial markets will last? Financial experts, tycoons, and brokers closely follow financial trends in the market. On the other hand, these economic reports are only available with a slight time lag. In other words, the data for a given month is usually released approximately halfway through the next month. More importantly, those reports are usually revised a couple of weeks later. Google Trends gives new insight to search behavior. It provides daily and weekly reports on the volume of Google queries. This query data can be easily correlated with the growth in the global economy and thus can be very useful in predicting the subsequent data releases.
Google Alerts are basically flags website owners can setup to alert them when a certain keyword has been mentioned on the World Wide Web. You will receive e-mail updates of the latest relevant results based on the keywords you setup in your notification.
The Bottom Line
Effective search engine optimization requires life long learning. Instant improvements are possible, but these free tools are effective only if correctly configured and deployed. Just keep in mind, beyond these seven Google SEO tools, there are really fantastic learning resources across the Web.