SEO and Internet Marketing
Search engine optimization is definitely not a one-time activity simply because search engines rankings are constantly changing. For example, if you have a site about carpet cleaning listed on Google page one, make sure you stay in touch with latest SEO news. Otherwise, your site will be on page one only for a month. In other words, search engine optimization is the name of the game in the e-business world. This is why search engine optimization isn’t a one-time activity. SEO is a never-ending and challenging process that requires a combination of business and creative thinking, extensive know-how and tight organization all the way through.
Those who wish to understand SEO have to understand how major search engines actually work.
Ranking Websites on Search Engines
Back in the old days, folks used to say that if you built a better mousetrap, the world would beat a path to your door.
Perhaps the very first thing to understand is that search engines see nothing except words on your website. And when it comes to words and content, keep in mind that quality is the key. Also, you should know that despite the common belief, top-notch graphics, Flash and GIF animations are quite troublesome and completely irrelevant for search engines. What’s more, unless they are accompanied by descriptive text, none of major search engines recognize photos on your website.
Holy Trinity of SEO: Quality Content, Backlinks and Social Networks
Following are three things you can do to make your site search-engine friendly.
The Bottom Line
You need to learn to be patient. SEO takes time and results will not happen immediately. However, do not let this discourage you. Start off small and work your way up, and in a few months, Google will be completely under your spell.